If you walk down any busy street, drive along a major highway, or visit a bustling market in India today, you can’t miss it. The view has changed. The old days of static, faded vinyl billboards are over. In their place, we are seeing vibrant, moving digital screens that practically force you to look at them. In a country like ours, where there is visual chaos everywhere and everyone is fighting for attention, businesses have realized a simple truth: to be seen, you literally have to shine.